Does your group of radio stations make it easy for a potential client, or an everyday listener, to pick up the phone and speak with someone who can attend to a query or need?
If so, it may be a rarity, Editor-in-Chief Adam R Jacobson notes in a column that skewers one radio station for failing in the interpersonal communication arena.
Consider this an RBR+TVBR Observation worth reading, and perhaps commenting on yourself.