A Capital District Display Of Radio’s ROI Abilities


COLONIE, N.Y. — On February 22, one of the most successful AM radio stations in the Northeast will celebrate 100 years of service. Today, it remains a vital link to consumers, and to the advertisers who wish to connect with them.

That said, the Capital District of New York State is home to a vibrant mix of radio stations, both locally owned and operated and under the control of the nation’s largest licensee of radio properties.

How powerful these stations can be for a local, regional or national advertiser was made known earlier this week at a gathering co-presented by the Radio Advertising Bureau (RAB).

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