LAS VEGAS — A strategic partnership is now in place between the Steve Newberry-headed Quu Inc. and Xperi Corp.‘s DTS that’s designed to make it easy for Radio “to display and monetize content” in the connected car.
What does this entail? Quu and Xperi are rolling out an integrated product, one that will sync programming — and sales messages — on vehicle dashboards.
In the past, stations would go to Xperi to deploy its RAPID technology and then Quu for content management, monetization and reporting. Now, Quu is a one-stop shop for both, the companies said last week.
“With more vehicles hitting the streets daily with enhanced digital infotainment systems, there is an immediate need for radio to offer consistent, accurate and high-quality in-dash audio programming,” the companies believe. “This combined solution creates one integrated platform to produce and distribute metadata (such as song titles, lyrics, dialogue, etc.) beyond audio.”
One believer is NAB Joint Board of Directors Chairman and Salem Media Group CEO Dave Santrella. “Digital audio platforms provide for an elegant user experience. Radio has to provide a similar experience if we are to stay competitive against a growing myriad of choices. Quu and Xperi’s strategic partnership will make it easier for our industry to do that.”
Newberry, who serves as CEO of Quu, added, “We’re making it convenient and efficient for radio stations to increase engagement and revenue now while taking the first steps toward the future. This partnership is driven by collaboration, trust and keeping our industry in a position of strength. We aim to demystify how and why stations benefit from the ‘screenification’ of radio.”
Xperi and Quu are rolling out this partnership in North America with plans to scale globally as this technology applies to all international digital broadcast standards.