When it comes to the “connected car” and the dashboard of tomorrow — or, for some vehicle owners, today — strong visual entertainment could be paramount to securing consumption time as the prospect of autonomous vehicles and gigantic screens become more omnipresent. That’s why QUU, the company founded by Chief Technology Officer Joe Harb and led by CEO Steve Newberry, is devoted to bringing rich visuals to partner radio stations.
Now, it’s released a study that demonstrates just how important a radio station should look when tuned to while on the road.
