QSR War Won By Border Gut Buster


The quick-service restaurant category continues to power up Spot Cable, according to the latest report from Media Monitors.

For the week ending August 25, one fast food chain in particular is running away with it — just not to the border anymore.

As shown below, Taco Bell had a big week by way of spot plays, surging to No. 2. This puts the Tex-Mex QSR ahead of Burger King, which slips to No. 4.

At the same time, Arby’s is now No. 10, dipping from No. 4 in the previous report.

Also present: Domino’s.