How Hitting Digital’s ‘Mute’ Button Helps Radio


In a August 2017 webinar moderated by Radio INK editor-in-chief Ed Ryan, Veritone ‎Managing Director of Enterprise Radio Solutions Paul Cramer offered participants some eye-opening details on a new, “AI”-powered way to “aircheck” for an advertiser of an AM or FM station.

The webinar came on a day when Google’s Chrome browser was experimenting with a “mute” setting for autoplay video ads that start playing when one scrolls to the ad on a web page.

The timing was perhaps perfect, and still resonates today.

How many people do you know hit a “mute” button when a commercial comes on the radio station they are listening to?

The very idea is absurd, and gives the radio industry yet another weapon in its advertiser ammo box.

Please Login to view this premium content. (Not a member? Join Today!)