Premieres soft for CW

The CW’s attempt to get a one week jump on the TV season doesn’t appear to have generated the desired excitement, with the season premieres down from a year ago for “90210” and “Gossip Girl.” CBS won Monday.

Monday Overnight Nielsen ratings Ratings/Share Adults 18-49 2.0/5 1.7/5 1.7/4 1.4/4 1.3/3 0.9/3 Adults 18-34 1.4/4 1.8/5 1.6/5 1.3/4 0.9/3 1.3/4 Total Viewers (millions) 6.803 4.117 5.048 4.411 5.034 1.924

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