AdLarge Media is a part of what it says is the first ever Interactive Advertising Bureau Podcast Upfront Showcase.
The one-day event on Sept. 10 in New York City is a chance for advertisers and media buyers to preview the latest podcast programming.
Organizers hope to educate and raise awareness of podcasts as a valuable platform to reach consumers.
Certainly broadcast executives are paying attention to podcasts’ growth as a way to garner more revenue.
Learn more about the podcast event here:
