‘Tepid’: The Current Flow Of Ad Dollars To Radio


By John Ford

AUSTIN, TEX. — A word that some may have wished should never be uttered during the radio industry’s biggest annual convention parted from the lips of more than one of the panelists participating in the one 2017 Radio Show session focused on the current state of ad dollars flowing to radio.

That word is “tepid,” and it was repeated throughout Pillsbury’s Broadcast Finance 2017: Is Radio Ready For a New Deal?, a breakfast session that kicked off the first full day of panel discussions at this event, produced by the RAB and NAB.

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