ORLANDO — He joined Procter & Gamble Co. in July 1996 as a Process Engineer and in November 2015 shifted to the North America Media Team to serve as an analyst and manager. In that role, he was tasked to do one of the largest media agency evaluations in history.
“My focus was on analytics and the use of data to inform cross-media planning, buying and forecasting,” says John Fix. “Along the way I developed a passion for radio, which resulted in a 15X adoption of Radio in 2 years.”
These efforts led Fix in June 2019 to take the role of “Most Senior Media Analyst.” Now, just hours after P&G Chief Brand Officer Marc Pritchard addressed ANA Masters of Marketing conference attendees on Wednesday morning, Fix took to social media to announce he’s retiring, and will conclude a career that began in 1987 as a GE Aircraft Engines Design Engineer.
