Its brand has been battered and bruised from a fictional HBO Max series that saw the death of “Mr. Big.” Layoffs came, and sales plummeted.
It hasn’t been great of late for Peloton. Now, a spot cable effort is being used to revive the home cycling athletic brand.
Peloton is a big new entrant in the Spot Ten Cable report from Media Monitors, and is ranked No. 4 by play count, with nearly 46,600 spot airings.
That puts Peloton just below TurboTax, which will likely cease its advertising in one month, and two auto insurance giants: GEICO and Spot Ten Cable leader Liberty Mutual Insurance.
Meanwhile, the story is brand stability, with strong commitment to the medium from QSRs Domino’s and Subway.
Lastly, Spot Radio leader Indeed is now no. 10 on the Spot Cable list.
How does the Spot Ten TV report compare to the cable review?
Here, Procter & Gamble Co. has ramped up efforts for both its Tide and Downy laundry brands. And, the auto insurance category competition remains fierce, with Progressive and a new campaign evoking the Sandals resort ranking No. 3 overall, behind Downy and a CDC campaign.
The QSR category’s hot leader is McDonald’s, while retailer Macy’s is now at No. 10.
