Peacock Pumps Up Spot Radio Promo Plays


Look what OTT platform believes connecting with radio listeners is a smart way to raise the audience level for its slow-growth video-on-demand hub …

According to the latest Media Monitors Spot Ten Radio report, Peacock is now a significant user of national radio advertising, with some 36,851 spots for the week ending October 2.

By comparison, big brands such as Swiffer are smaller with their spot play count.

Progressive is still the advertising leader, while job search online hubs Indeed and ZipRecruiter remain big users of Spot Radio, too.

Meanwhile, the fall retail season is just getting started, and Kohl’s makes the Spot Ten with more than 29,000 spot plays.