There was a clear leader when it comes to Spot Cable activity for the week ending November 2, according to the latest Media Monitors Spot Ten report. That said, NBCUniversal stepped up its spot plays in a significant way for its OTT platform.
That would be Peacock, which accounted for more than 50,000 spot plays, as Liberty Mutual Insurance was the big leader with some 69,737 plays.
Also notable for the week is a seasonal push from Mucinex and fresh activity from HBO Max.
How does the Spot TV report compare for last week?
Here, Gold Bond and Humana are the big advertisers growing their play count as Tremfya takes the top spot from Morgan & Morgan.
