Pandora’s Well-Played Radio Ad Attack


With its stock off a recent year-to-date high and a merger with Sirius XM getting ever-closer thanks to last week’s end of a “go-shop” process, Pandora may be poised to get the shot in the arm it’s been seeking as it loses ground to Spotify.

A new email campaign proves Pandora is ready to pump up its revenues from advertising, with an email campaign that attacks Radio.

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