Pandora Rebrands ‘Pandora One’ With ‘Plus’ Move


PandoraPandora has tip-toed into the tiered subscription digital music streaming business by rebranding its “Pandora One” ad-free streaming service.

“Pandora Plus,” described as a “one-of-a-kind, ad-free radio experience with dramatically increased functionality,” was uncorked by Oakland, Calif.-based Pandora this morning.

With a $4.99 monthly price point, this Pandora option allows for more skips, replays and capabilities for listening when not connected to the internet — just like Pandora One does.

It is not the on-demand, select-a-song personal playlist option that would bring Pandora closer to rival Spotify. That is still on the way, and is expected by year’s end.

RBR + TVBR OBSERVATION (full text below, for subscribers): With all of the buzz about a new fully interactive on-demand option, we were really hoping for a big announcement from Pandora. Instead, the world was treated to a technical tweak to an existing service disguised as a rebranding. With the Warner deal coming late yesterday, is the long-awaited news on on-demand tiers now imminent?

Please Login to view this premium content. (Not a member? Join Today!)