WASHINGTON, D.C. — The nation’s No. 1 broadcast television station ownership group has named a VP of Political Sales, responsible for building and managing the company’s newly created national political sales division, creating and developing go-to-market political advertising strategies across all of Nexstar Media Group’s platforms, and generating significant growth in linear, digital, and connected TV political revenue.
Samantha Osborne Reynolds is based in Washington, D.C., and reports to Jon Camera, Nexstar’s Senior Vice President for Advertising Sales.
Osborne Reynolds brings more than 17 years of experience in political strategy and advertising, communication, and media sales to her new role at Nexstar. She served most recently as Vice President of Political, Advocacy and Automation for The E.W. Scripps Company, where she oversaw political and national sales for the company’s local media businesses and managed Scripps’ Washington D.C., sales office. She also was responsible for the company’s political sales strategy and marketing plan and launched the connected TV political sales team.
Osborne Reynolds joined Scripps in 2019 as Senior Director of National Sales.
During the course of her career, Ms. Osborne Reynolds has held a variety of leadership positions of increasing responsibility in political advertising sales and marketing, public affairs, strategic communications, and public relations. She also played important roles with several political campaigns, serving as National Deputy Digital Field Director for Romney for President in 2012, and joining the leadership team of the Republican National Committee where she rose to the position of Chief Digital Officer in 2017.
