As seen in this week’s Media Monitors Spot 10 Radio report, GEICO and McDonald’s believe in broadcast media that can touch consumers via audio and visual messaging.
For one department store chain, it is spot TV that is a preferred method for building ROI. This week, it stands out from such competitors as Walmart.
The retailer now at No. 4 overall, and tops in its category, for the week ending Oct. 13 is Target.
That’s thanks to some 19,000 spot plays detected by Media Monitors.
It puts Target slightly ahead of No. 5 Walmart, which had 17,683 spot plays tracked by Media Monitors.
While Macy’s was a big user of radio in the last week, it was not on the Spot Ten TV report.
But, one other retailer is present: Ross Dress for Less, at No. 10.
