Olympics audience huge in Canada


As you’d expect for the country hosting the Winter Olympics, viewer tune-in has been setting records for Canadian television.

Live coverage of the Vancouver 2010 Olympic Winter Games Opening Ceremony Friday night by Canada’s Olympic Broadcast Media Consortium made history as the most-watched television event ever in Canadian history. On average, 13.3 million Canadians were watching every single minute of the 3.5 hour ceremony. The figure eclipsed the previous record-holder, the Gold Medal hockey game at Salt Lake City 2002 (10.3 million), by 29%. Airing live across 11 television networks in 11 languages, an astonishing 23 million viewers, or two in every three Canadians (69%), tuned in to some part of the ceremony.

A total of 26 million Canadians, representing 78% of the population, experienced the 2010 Winter Games on the platforms of Canada’s Olympic Broadcast Media Consortium Friday, according to the Consortium’s CUME (Canadian Unique Multimedia Engagement) index.

Day Two, Saturday, saw 27 million Canadians watch some part of Consortium coverage, more than Day One and representing 80% of the Canadian population.

Canada’s Olympic Broadcast Media Consortium is a unique relationship between leading media conglomerates CTV Inc. and Rogers Media Inc., which together will provide unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms for the Vancouver 2010 Olympic and Paralympic Winter Games and the London 2012 Games of the Olympiad.  Official brands include CTV, TSN, RDS, RIS Info Sports, Rogers Sportsnet, OMNI, OLN, V, APTN, ATN, CTVOlympics.ca, RDSolympiques.ca, The Globe and Mail, Corus Québec and select Rogers radio stations across the country.