In November 2022, he joined the José Villafañe-led Nueva Network as Senior VP of Network Sales. Now, he is being upped to President as Nueva Network welcomes a new SVP of Sales and Business Development.
Earning the promotion is José Mateo, whose resume includes roles as a media partnerships manager for the Entravision Audio Network and in positions at Spanish Broadcasting System, Univision Communications and at Emmis Communications.
“José has been instrumental in driving the company’s dynamic growth,” said Villafañe, whose Nueva Network is a Spanish-language syndication company that produces and syndicates programs including “Chiquibaby,” “El Show De Toño,” “Armida y La Flaka,” “La Kalle Network,” and “Nueva Vida.” The company also provides sports, entertainment, news, and music solutions to stations in the top 150 radio markets.
With Mateo’s bump up to President after 2 1/2 years at Nueva Network, Jim Lyke has joined as Senior Vice President of Sales and Business Development. He previously served as Senior Vice President for SBS’s Aire Network, the company’s national radio arm, where he fostered strategic brand and agency partnerships.
“Bringing on board Jim Lyke underscores our commitment to lead and innovate within the audio and digital media space,” Villafañe said.
Lyke was hired at Aire in November 2018 as SVP of Network Sales. He previously held the position of Executive Vice President of Network Audio at Entravision Communications, where he spent over four years. Prior to his tenure at Entravision, James held multiple roles for Cumulus Media, including as Director of Sales for the Chicago market.
