NPR has found its next product chief at a magazine company, not a public media one. David Berzin joins as Senior Vice President of Product and Data, with a brief that includes engagement, revenue diversification, and the data infrastructure behind NPR’s Network tools.
NPR appointed David Berzin Senior Vice President, Product and Data. He joins from Hearst Magazines, where he was Vice President, Product, International.
Berzin will lead the digital evolution of NPR’s product and data strategy, aiming to keep its journalism accessible, discoverable, and engaging. He will build audience-facing products that drive engagement and revenue diversification, along with the data-sharing infrastructure that underpins NPR’s product and Network tools.
At Hearst, he expanded the company’s audience platform across its international portfolio and led AI initiatives for technology teams and editors. He previously built audience measurement, identity, and advertising products at Viacom and led MTV’s social platform. His background also includes product leadership roles at Vori Health, Parsley Health, and Mindbloom, and he began his career launching digital video for The New York Times, WhiteHouse.gov, and Condé Nast.
NPR Chief Operating Officer Ryan Merkley said, “Serving our audiences means bringing the same ambition and curiosity to our digital products that we bring to our journalism and storytelling. David brings a combination of product leadership, technical expertise, and experience working across networks of media brands. He understands how to build for people’s everyday needs, and I’m excited to welcome him to deepen our relationships with audiences and sustain NPR’s public service mission.”
Berzin said, “I’ve spent my career building products at big media companies and mission-driven startups. NPR is the rare place that brings together that focus and sense of purpose. I look forward to partnering with our member stations and continuing to make NPR’s journalism, music, and storytelling something people choose every day.”
