The owner of Spanish-language AMs serving Latino audiences across the Southeast is grabbing three translators in two separate transactions. Two will be used in a Northeast Florida metropolis, while the third will be used in the Queen City. The sellers: CSN International and Radio Training Network
The owner of a media group devoted to serving Hispanic audiences across the Southeast is grabbing three translators in two separate transactions.
Once the deals are complete, the new owner will be using two of them in a Northeast Florida metropolis, while the third will be used in the Queen City – all thanks to the FCC’s AM revitalization effort.
The sellers: CSN International and Radio Training Network.
Norsan Media is the buyer, and the Latino-focused operation headed by Atlanta-based Norberto Sanchez has agreed to acquire silent translator W237EF from CSN International for an undisclosed price. The facility will be used to bring an FM signal to Class B WEWC-AM 1160 in the Jacksonville suburb of Callahan, Fla., following its relocation from Tallahassee. The translator could be used to give WJXR-FM “Latina 92.1” a boost, as the Macclenny-based signal is simulcast on WEWC; WJXR’s signal has difficulty reaching Jacksonville’s coastal areas.
Concurrently, Norsan is acquiring from Radio Training Network W244DG in New Hope, Ga., and W296CN in Stallsville, S.C., for $90,000.
W244DG will serve as an FM translator for Norsan’s regional Mexican “La Raza” format in Jacksonville, which presently airs on Class A WVOJ-AM 1570 in Ferndinanda Beach and W255BI, a Stockade, Fla.-based translator with 99 watts at 92.9 MHz.
W255BI has good coverage of Jacksonville’s southeastern areas. As it is the largest metro by square miles in the U.S., a second translator could greatly augment “La Raza.”
Meanwhile, W296CN awaits construction. When built and on the air, it will rebroadcast WXNC-AM 1060, a regional Mexican talk and variety hits station branded as “Pepe.”
