Nielsen has moved forward with introducing market-wide Total Line Reporting to its Nielsen Audio measurement services. It’s a move the dominant audience measurement company in the U.S. says will enable clients in Portable People Meter locales to see a market-wide view of streaming audio consumption.
Effective with the March 2023 survey month, Market-Wide Total Line Reporting, or TLR reports, will provide clients with access to broadcast-audio streaming estimates for any TLR-enabled station within the same market. Previously, clients could only see streaming listening that occurred on their own stations.
“With the ongoing rise of streaming audio consumption as it pertains to the radio industry, it only makes sense to provide clients with an enhanced view of the audio marketplace,” said Catherine Herkovic, EVP and Managing Director for Audio and Local TV at Nielsen. “We are excited to introduce Market-Wide TLR reporting as an enhancement that will help our clients make informed decisions and drive continued growth.”
Digital listening to broadcast radio has grown steadily over time and currently accounts for about 12% of all radio usage in PPM markets, Nielsen reports.
Market-Wide TLR reports will be available for five different demographics and seven different standard dayparts.
