Nielsen completes Telephia buy


The Nielsen Company has completed the acquisition of San Francisco-based Telephia, a leading provider of syndicated consumer research to the telecom and mobile media markets. This transaction puts Nielsen at the forefront of independent measurement and analysis of media and data content on mobile devices worldwide.

Said Susan Whiting, EVP/The Nielsen Company: "Telephia's cutting-edge mobile content research and measurement complement our existing activities and expand our capabilities in the rapidly evolving telecom and mobile media markets. This is a strategic, high-growth opportunity that will enable us to expand the reach of Telephia's core measurement services and provide more comprehensive consumer insights to clients around the world."

Sid Gorham will continue to serve as Telephia's President and CEO, reporting to Whiting. Nielsen Wireless, the company's recently launched service to measure consumer usage of mobile Internet, mobile video and other related content services, will be integrated into Telephia. Telephia's headquarters will remain in San Francisco.
Telephia currently serves more than 100 clients in the United States, Canada and Europe from all sectors of the telecom and mobile media markets.