The Nielsen Company and Charter Communications announced an agreement to commercialize the use of anonymous digital set top box (STB) data for analytical and potential audience measurement.
Charter is providing Nielsen with anonymous STB viewing data from almost 330,000 households in the LA area, which Nielsen will develop into commercially available analyses and reports of digital television viewership.
To protect customers’ privacy and maintain the confidentiality of their viewing preferences, Charter will only provide data in an anonymous form to prevent Nielsen from identifying the personal info or identity of any individual Charter customer. Similarly, all Nielsen reports will contain only anonymous and aggregated data.
This research will be the first time that census-level tuning data and panel-based LPM viewing data will be combined to produce expanded household and demographic reporting from a local television market.
The Charter STB analyses will be available in Q2.