According to The Nielsen Company, Nearly 5.5 million households – roughly 6.5 million viewers – tuned into ABC’s “The View” on July 29 to see the interview with President Barack Obama, billed as the first-ever appearance by a sitting president on a daytime talk show.
The President’s daytime appearance did not eclipse the viewership from previous primetime or late night interviews, Nielsen noted, but did exceed his Sunday morning news show appearances.
| President Obama – Non-Speech or Press Conference Television Appearances | ||||
|---|---|---|---|---|
| RANK | Program | Date | # of Households | # of Persons |
| 1 | 60 Minutes | 11/16/08 | 17,329,000 | 25,105,000 |
| 2 | 60 Minutes | 3/22/09 | 11,960,000 | 17,042,000 |
| 3 | Tonight Show w/ Jay Leno | 3/19/09 | 11,077,000 | 14,634,000 |
| 4 | 60 Minutes | 9/13/09 | 7,908,000 | 10,518,000 |
| 5 | Late Show w/ David Letterman | 9/21/09 | 5,876,000 | 7,417,000 |
| 6 | The View | 7/29/10 | 5,466,368 | 6,589,673 |
| 7 | Meet the Press | 12/7/08 | 5,180,000 | 6,561,000 |
| 8 | This Week | 1/11/09 | 3,430,000 | 4,339,000 |
| 9 | Face the Nation | 3/29/09 | 3,010,000 | 3,700,000 |
| Source: The Nielsen Company | ||||
