Remember the enhanced ad rates possible with the NextRadio FM App?
Executives might want to perk up their ears and get their station on the NextRadio platform if they haven’t already.
Emmis says new data shows Time Spent Listening in the NextRadio App is more than two times that of traditional radio and other music apps.
The NextRadio FM App folks cite Nielsen Audio data showing consumers TSL is just over 10 minutes with broadcast radio, 8.9 minutes with music apps and 20 minutes with the NextRadio app.
NextRadio President Paul Brenner calls the listening news a “great message” to share with advertisers when discussing the value of enhanced advertising on NextRadio. He cites longer consumer engagement, next day reporting and above average interactivity rates.
Nielsen data shows that the fastest growing device on which consumers listen to radio is a smartphone, with roughly 36% of U.S. consumers listening to music through their device.
