Travel along Route 17, or Interstate 86, in New York’s Southern Tier, and you’ll pass through the Binghamton and Corning-Elmira markets.
Here, Nexstar Media Group has a presence. Now, the nation’s top broadcast TV station owner has a new leader overseeing its properties in each of these DMAs.
The new VP/GM for the Binghamton and “Twin Tiers” region is Tina Marie Castano. She arrives at Nexstar after previously serving in a similar role at WLNE-6 in Providence, now owned by Soohyung Kim‘s Standard Media.
The jump to Nexstar sees Castano gain oversight of its broadcast and digital operations in Binghamton (DMA #161) and nearby Elmira-Corning (DMA #178).
In Binghamton, Nexstar owns ABC affiliate WIVT-34 and low-power NBC affiliate WBGH, branded as “NBC 5” thanks to its dial position on Spectrum cable TV lineups in the market. To the west in Elmira-Corning, Nexstar owns NBC affiliate WETM-18.
The area isn’t unfamiliar to Castano, as she is a graduate of SUNY Binghamton.
During her tenure at WLNE, Castano launched a 4pm weekday newscast and led the redesign of the station’s website. She came on board in 2017, following a decade as VP/GM of the CW affiliate serving Providence, WLWC-TV.
Castano led that station through multiple ownership changes, including the years when WLWC-TV was managed by Nexstar.
Commenting on her new role, Castano said, “I am grateful to Nexstar for giving me the opportunity to return to the company and oversee its broadcast and digital operations serving the Southern tier. I’ve been familiar with this area since attending college at Binghamton University and I am excited to be coming back to the Binghamton and Elmira markets. These four stations have a legacy of success and service to their communities, and I look forward to working alongside the staffs of both to continue generating unparalleled results for our clients and enhancing the overall experience for our dedicated viewers and digital users. Nexstar’s strong commitment to superior local content production and service, combined with its scalable diversified marketing solutions, will deliver distinct competitive advantages for our clients.”
