News Over Wireless announce an agreement with the E. W. Scripps Co. to expand the mobile news products of nine Scripps TV stations by developing subscription-based mobile applications and TV channels while upgrading their ad-supported mobile websites.
By deploying the complete News Over Wireless solution, the TV stations — located in Detroit, Tampa, Phoenix, Cleveland, Baltimore, Kansas City, Cincinnati, West Palm Beach and Tulsa — will earn revenue from multiple products that deliver news, weather, traffic and video to mobile phone users across the country.
As part of the new partnership, News Over Wireless will provide an improved mobile web interface that cross-promotes the premium applications, which will offer consumers access to even more local content such as a greater selection of video clips, news stories, weather radars and traffic cameras.
Stations will also benefit from expanded video offerings on Sprint TV and V CAST as well as quick access to content through the 4MYTV (46988) short code.
News Over Wireless has partnered with more than 100 local TV stations across the United States providing best-in-class mobile content distribution since 2005. Premium applications are sold under the My Local TV brand on major wireless carrier decks, including AT&T, Sprint, Verizon, Nextel and Qwest. Video channels are available in Sprint TV and Verizon V CAST Video.
