NEW YORK — Come Tuesday, November 14, industry leaders from across broadcast radio and television will be readying to attend Forecast 2024 the following day at the Harvard Club. Ahead of the event, at the Paley Center for Media, the nation’s largest owner of broadcast TV stations will officially kick off a “collection of exclusive symposiums designed to bring thought leaders and influential voices to examine critical issues related to media, content and advertising.”
In short, Nexstar wishes to demonstrate the power of its news content to marketers, and it is teaming with Ad Fontes Media to accomplish this.
See Ad Fontes Media Chief Strategy Officer Lou Paskalis exclusively at Forecast 2024 one day after the Nexstar event in New York.
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Introducing “The NEXT Series” from Nexstar Media Group, which kicks off “The Power of News: Growing Brands and Serving Communities.”
As Nexstar sees it, the conversation “underscores the vital relationships between media, brands, and journalism” and explores “the important connection between unbiased news and influential brands, and how advertising during news broadcasts can enhance brand reputation.”
For the team at NewsNation, that’s a direct pitch for advertisers to consider putting their ad dollars on the cable TV network. And, in an environment where political ad dollars could cause crowdout in 2024, placing ads during local newscasts could prove to bring big ROI to advertisers that engage with these consumers.
To give its pitch to marketers a big boost, Nexstar has enlisted George Will, the veteran political journalist; renowned veteran marketing leader Rishad Tobaccowala; WIRED magazine founder John Batelle and Ad Fontes Media founder/CEO Vanessa Otero.
Also at the symposium are NewsNation’s Chris Cuomo and SVP/News and Managing Editor Cherie Grzech; WNCN-17 in Raleigh evening news anchor Rod Carter; and Bob Cusack, Editor-in-Chief of Capitol Hill news organization The Hill.
Nexstar Chief Revenue Officer Michael Strober commented, “As the nation’s largest owner of local television stations, with news being delivered across our 200 owned or partner stations and The Hill and NewsNation, we believe it is our responsibility to elevate the conversation about the importance of supporting news and journalism. It is our hope that this symposium will demonstrate the enduring value of connecting television news audiences with the country’s leading advertisers.”
Otero added, “Now is the time for brands to step off the sidelines and invest in high-quality news, and not just because it is the right thing to do for journalism, democracy, and civil society. They should invest because it is truly one of the most lucrative advertising opportunities in recent memory due to a confluence of factors. The premium audiences are there, they are demanding reliable information and paying attention to it, and news inventory has been systematically undervalued in the past eight to ten years. Brands attending this symposium will truly understand these factors and be putting themselves ahead of the pack in the coming year.”
Nexstar plans to host additional symposiums throughout 2024. They will highlight such topics as “Sports and Social Good,” designed to address how sports and social responsibility impact brands; and “Journalism and AI,” which will examine how AI is affecting integrity in journalism and how broadcasters are protecting the validity of authentic news content and ensuring its credibility.
