LAS VEGAS — The sports-betting focused media company with a newsroom studio embedded in the sportsbook at the Circa Resort and Casino on Fremont Street has adopted a new management structure — one that sees its founders become President/Chief Business Officer and CEO, respectively, while an internal promotion has come for its new Chief Operating Officer.
The realignment of the VSiN C-Suite comes following the July 22 announcement that Musberger Media would be purchasing the sports betting network back from DraftKings.
With that transaction, co-founders Brian Musberger and Bill Adee were placed in positions to lead the company forward. They will now formally do so as President/CBO and CEO, respectively.
At the same time, Miles Gwyn is being elevated from Director of Broadcast Operations to the COO role, and will manage the network’s day-to-day operations, overseeing content production, distribution and advertising partnerships, technology, compliance, and infrastructure.
The new structure also follows the August 5 announcement that Steve Cohen would be joining VSiN as EVP of Talent and Programming after spending 20 years as SVP of Sports Programming at SiriusXM.
“We’re thrilled to recognize the critical work Miles has done in building VSiN and helping us deliver the best product sports bettors can find anywhere,” said Brian Musburger. “Bill has been an amazing partner in building this network during every phase and there’s no one better suited than him to run the network as its CEO. With Bill, Miles and Steve in place, we’re better positioned than ever and I look forward to setting my focus on our aggressive plans to rapidly expand distribution and partnerships.”
Adee added, “Miles has stepped up to every challenge we’ve thrown his way and I’m sure this will be no different. Having this strong leadership team will accelerate our growth as we head into our biggest season of the year.”
Over the past six years with the network, Gwyn was part of the team charged with rebranding VSiN on-air graphics, helped manage engineering to execute Circa and Bar Canada studio expansions and led strategy and planning of the technical launch of DraftKings’ FAST channel, DraftKings Network.
Prior to joining VSiN, Gwyn was at KTNV-13, the E.W. Scripps Co.-owned ABC affiliate in Las Vegas.
“Over the past five years, I’ve been fortunate to have the opportunity to work with an amazing team at VSiN, focused on providing a first-in-class experience and driving value for our partners,” said Gwyn. “It’s energizing to be in a growth and expansion mindset, and I look forward to working across departments and people to solidify the systems and structures that will allow us to continue delivering premium sports betting content.”
In related news, VSiN has promoted Stephanie Kamerschak to Executive Producer, responsible for overseeing talent schedules, managing producers and associate producers, and arranging promotional content across platforms. Most recently, Kamerschak was Coordinating Producer at VSiN and previously held senior producer roles at DraftKings and ESPN.
— With reporting from RBR+TVBR in Summerlin, Las Vegas
