New Marketing Exec for CBS Radio


Kenetta_BaileyKenetta Bailey is the new SVP Marketing for CBS Radio.

Bailey will be responsible for the marketing and brand positioning of CBS Radio and its 117 on-air stations and digital products. She will provide b2b marketing support as well as work with the division’s market managers and station management to develop and coordinate local marketing strategy.

She most recently led her own consulting firm, KB Consulting, working with start-ups on subscriber growth, social media and branding. Previously, Bailey was managing partner and Chief Brand Strategist for GroupM’s Maxus Agency.

Her broadcast experience includes marketing stints at Radio One’s TV One Network and NBC Universal (Telemundo).

Baily reports to CBS Radio President Andre Fernandez and begins her new job May 16.