Did you know that Google can block ads on a website without the publisher even knowing it?
“They won’t notify you and it’s up to you to rectify the situation,” notes MediaRadar in a just-released report on online advertising. “That’s just one of the many ways that Google Chrome’s ad blocking is affecting B2B publishers.”
Consider this a gift for broadcast media AEs looking for more fuel to win over clients skeptical of the effectiveness and ROI of both radio and TV.