The campaign, Vamos Por Más, features the popular Latina musician and actress in a series of television, print and web ads that will be presented throughout the year. It highlights some of the benefits that DIRECTV Más offers Hispanics in the U.S., such as news and shows directly from our customers’ home countries and the very best in technology.

DirecTV’s Vanessa Dunham tells RBR-TVBR the television portion of the campaign will be significant and include Spanish-language broadcast networks and paid-TV media.

Lucero says the effort also speaks to what it takes to succeed and that in order to get ahead: “You always have to give your best. That’s why I love the message of this new campaign. We, as Hispanics, are fighters and always think of ways to give more than expected. That’s what DIRECTV Más offers as the best in its category. It clearly shows the commitment DIRECTV has with the U.S. Hispanic community.”

Lucero is an award-winning actress and singer from Mexico, who began her career as “Lucerito” when she was a young girl. In 2006, Lucero was the first Hispanic to win an Emmy.