The Nebraska Rural Radio Association, the only radio group in the nation which is owned by a cooperative of farmers and ranchers, has decided to purchase its 15th radio station.
The property it’s buying is a Class C1 100kw facility serving a wide swath of agricultural land in the middle of America.
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In a transaction that has yet to be filed with the FCC for regulatory approval, the NRRA is agreeing to purchase KBRY-FM 92.3 in Sargent, Neb., from Mid Nebraska Broadcasting LLC.
A purchase price and terms were not immediately disclosed. The deal is expected to close around April 1, 2023.
Upon closing, KBRY will become the latest affiliate of the Rural Radio Network, which delivers up-to-date grain and livestock market information and agriculture news. The station is located in the heart of Custer County, Neb., which is the third-largest beef cattle county in the nation and one of Nebraska’s top producers of corn.
“The founding members of the Association had a bold vision when they formed in 1948,” said Ben Steffen, Chairman of the Nebraska Rural Radio Association. “Extending our broadcast reach builds on our goal to serve the entire state of Nebraska with critical news and information. We’re excited to welcome the KBRY team to our broadcast family.”
Along with flagship studios in Lexington, other NRRA markets include Scottsbluff, West Point, Holdrege and York. In addition to the radio stations, the NRRA has production studios on the Nebraska Innovation Campus in Lincoln.
The NRRA-owned Rural Radio Network reaches six states across the Midwest.
