NEW YORK — NBCUniversal has unveiled the dates and locations of the company’s two “marquee” ad sales-generation events, its One24 and Upfront gatherings. “Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio,” the Comcast unit says.
On Wednesday, March 20, NBCUniversal will host the fourth annual One24 technology conference at 30 Rock’s Studio 8H, home of “Saturday Night Live.” Here, NBCU seeks to reveal its latest capabilities in automation, data, ad innovations and measurement.
Then, on Monday, May 13, key NBC executives and talent will return to Radio City Music Hall for its annual Upfront presentation. And, in a reprise of recent years in which the NBCUniversal Telemundo Enterprises team has not held an Upfront of its own, a few minutes to key programming across the Spanish-language networks will be seen at Radio City. That evening, a “Telemundo Celebration” will be staged at The Shed, a Hudson Yards arts center and event space.
“NBCUniversal has always put our advertising partners at the center of everything we do,” said Mark Marshall, Chairman of NBCUniversal Global Advertising & Partnerships. “As consumers’ viewing habits continue to shift, the opportunity to connect with audiences across platforms is more valuable than ever. I’m thrilled to spotlight NBCUniversal’s extensive One Platform tech advancements and premium content offerings on two iconic New York City stages for this year’s One24 and Upfront presentations. The announcements we will make will further our commitment to driving the most effective media for our partners.”
