NEW YORK — Newly appointed NBCUniversal Advertising and Partnerships Global Chairman Mark Marshall is forming his support team, and as such there are now individuals in place to serve as the division’s President of Advertising and Partnerships and as President of Client Partnerships, respectively.
Taking the Advertising and Partnerships post is Allison Levin. She previously served as Vice President of Global Ad Revenue and Marketing Solutions at Roku, where she led the new product and go-to-market strategy for the company’s advertising business, including the TV streaming division.
Prior to Roku, Levin was a sales executive with YuMe, managing key accounts for its ad tech business, and has held sales positions with IAC and BusinessWeek.
“Alison is extremely well-respected across the advertising ecosystem for her focus on partnership as well as her innovative leadership in the Connected TV and digital ad space,” Marshall said. “As a pioneer of the shift to data-driven selling, Alison brought instrumental value to the marketplace at large, and I have no doubt her acumen and experience will bring incredible value to our team.”
Levin will assume oversight of all advertising sales initiatives for NBCUniversal across national, local, SMB Growth, Peacock, sports and Olympic and Paralympic Sales. Levin will also help shape and execute the division’s new audience-focused sales strategy.
Karen Kovacs will serve as President of Client Partnerships, rising from EVP of Client Partnerships. Marshall said of her, “Karen has been essential in the collaboration and growth of our enterprise partnerships with clients, and I could not be more thrilled to have these two talented executives join our broader leadership team in advancing our division forward.”
Kovacs will report to Marshall and continue to lead all new and emerging client relationships, while also gaining oversight of the company’s National Offices. In this newly expanded position, Kovacs and her team will work across NBCUniversal to develop 360 partnerships with top CMOs throughout the industry to help drive results for their businesses.
