NBC’s Sunday Night Football helps in 18-34 demo


At 8 p.m. ET, “Heroes” averaged a 2.3 rating, 6 share in adults 18-49 and 5.3 million viewers overall in a highly competitive time period that includes Fox’s “House,” CBS’s comedies and ABC’s “Dancing With the Stars.”  “Heroes” is one of the most time-shifted shows on television, adding 32% to its 18-49 rating so far this season when going from these next-day “live plus same day” ratings to “live plus seven day” figures.  In total viewers, HEROES adds 1.5 million viewers to the previously reported “live plus same day” results when “live plus seven” ratings are released.  Monday Results (note that ABC carried NFL football in the Pittsburgh market):

At 9 p.m. ET, “Trauma” averaged a 1.8/4 in adults 18-49 and 5.3 million viewers overall in a highly competitive time period that includes CBS’s “Two and a Half Men” and “Big Bang Theory,” ABC’s “Dancing With the Stars” and Fox’s “Lie to Me.”

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.2/3 in adults 18-49, a 1.4/3 in adults 25-54 and 4.0 million viewers overall, currently matching its 18-49 and 25-54 ratings of the prior Monday and up week-to-week by 3% in total viewers.  “The Jay Leno Show” was also up versus the prior Monday by 10% among women 18-34 (1.1 vs. 1.0), 8% among women 18-49 (1.3 vs. 1.2) and 9% among women 25-54 (1.5 vs. 1.4).  Last night’s time-period competition included CBS’s “CSI: Miami” and ABC’s “Castle.”    
Comparisons with Jay Leno’s 2008-09 averages at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.2 vs. 1.4), adults 25-54 (1.4 vs. 1.8) and total viewers (4.0 million vs. 5.1 million).  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49 (1.2 vs. 2.2), adults 25-54 (1.4 vs. 2.7) and total viewers (4.0 million vs. 6.9 million).

In Late-Night Local People Meters Monday night:

Conan O’Brien (0.8/4 in 18-49 in local people meters) trailed CBS’s LATE SHOW (1.0/4) in Nielsen’s 24 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.4/3 in 18-49 in local people meters) finished behind CBS’s LATE LATE SHOW (0.6/4). 

For the Week:

For the week, NBC averaged a 2.8/8 in 18-49 and 7.7 million viewers overall.  The 2.8 is a season-high rating for NBC.
In adults 18-34, NBC is #2 for the week.

NBC SUNDAY NIGHT FOOTBALL is #1 for the week in adults 18-49.  It’s the eighth telecast in a row of NBC SUNDAY NIGHT FOOTBALL to top the weekly 18-49 ranker (excluding NFL pre- and post-game shows, includes a tie with the Thursday NFL season opener).

THE OFFICE tied for #10 for the week in adults 18-49 (excludes sports pre- and post-game shows). THE OFFICE scored the #3 non-sports rating of the week in adults 18-34.

(source: data and information provided by NBC. note: All national ratings are “live plus same day” unless otherwise indicated.  Metered-market household ratings are “live only.”  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)