NBC wins week 15


NBCNBC has won the season’s 15th week in 18-49, total viewers and all

other key ratings categories, led by Saturday’s NFL Wild Card playoff

game coverage, which was #1 for the week in all key categories

(excluding sports pre- and post-game shows).

NBC also won its third week in a row in total viewers and has now won

three straight in-season weeks in total viewers with no Olympic help

for the first time since May 2002.  Additionally, NBC led the week in

adults 25-54, 18-34 and most other key demos.

NBC has now ranked #1 or tied for #1 in 18-49 for 13 of the season’s

first 15 weeks.

Season to date, NBC is up 24% in 18-49, having moved from a tie for #3

at this point last year to #1 this year, and up 18% in total viewers.

It’s the first time in nine years (since 2003) that NBC has been #1

outright at this point in the season.

NBC’s 3.1 season average is its highest rating at this point in the

season in five years (since 2007).

NBC’s lead of 0.4 of a rating point so far this season (3.1 vs. 2.7

for #2 CBS) is the biggest for any network at this point in the season

in nine years (since NBC led by 0.4 of a point at this time during the

2003-04 season).

For the Week:

* NBC’s week featured season highs for all four Wednesday regulars and

Sunday season debuts of “The Biggest Loser” and “Dateline NBC”

that were both up 25% percent versus their year-ago debuts.

* Saturday’s Vikings-Packers NFL Wild Card coverage was the #1

primetime show of the week on ABC, CBS, NBC and Fox in every key

ratings category, plus kids and teens (rankings exclude sports pre-

and post-game shows).

* Ranking in the top 30 in 18-49 were “Biggest Loser,” “Chicago Fire,”

“SVU,” “Betty White’s Off Their Rockers,” “Whitney,” “Guys With Kids”

and “Parenthood.”

Here are “live plus same day” weekly averages for Week 15…

Week 14 Adults 18-49 vs. Same Week Last Year Net…Week 2011… Week

2012…Diff NBC…2.7…2.7…Even CBS…3.3…1.6…Down 52%

ABC…2.3…1.4…Down 39% Fox…1.4…2.3…Up 64%

Week 14 Total Viewers vs. Same Week Last Year Net…Week 2011… Week


NBC…8.263 million …8.394 million…Up 2%

CBS…12.675 million…8.290 million…Down 35%

ABC…7.266 million …5.066 million…Down 30%

Fox…4.235 million …6.841 million…Up 62%

In 18-49 so far this season, NBC’s schedule includes:

* The #1 primetime series on the broadcast networks, Sunday Night


* 4 of primetime’s top 6 programs on the broadcast nets (#1 “SNF,”

#4 Monday’s “The Voice,” #5 “Revolution” and #6 Tuesday’s “The


* The #1 unscripted series, The Voice.

* The #1 drama on the broadcast nets, #1 new series and #5 series

overall, Revolution.

* The #1 new comedy, Go On.

* The #1 Friday series, Grimm.

Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top six new shows of the fall

in 18-49:

1. Revolution, 5.0

2T. Go On, 3.2

2T. Elementary, 3.2

4. Nashville, 2.7

5. New Normal, 2.6

6. Chicago Fire, 2.5

In addition to being up for the season by 24 percent in 18-49 (3.1 vs.

2.5), NBC is up 18 percent in total viewers (8.8 million vs. 7.4

million) and up by double-digit percentages in all other key

categories.  NBC is the only network among ABC, CBS, NBC and Fox

that’s up versus year-ago averages in 18-49, total viewers or any

other key measure.