NBC Tuesday, 'The Biggest Loser' starting to slip


From 8-10 p.m. ET, “The Biggest Loser 10” delivered a 2.4/6 in 18-49 and 6.8 million viewers overall in a time period that included competition from Fox’s “Glee,” CBS’s “NCIS” and “NCIS: Los Angeles” and ABC’s “No Ordinary Family” and the “Dancing With the Stars” Results Show.  From its first half-hour to its fourth, “The Biggest Loser” grew by 23 percent in 18-49 rating (to a 2.7 from a 2.2).  In total viewers, “Biggest Loser” hit a three-week high.

At 10 p.m., “Parenthood” (2.1/6 in 18-49, 5.0 million viewers overall) finished within a tenth of a point of the time-period lead in adults 18-49, its most competitive finish so far this season, and is #1 among ABC, CBS and NBC in women 18-49 (tie), adults 18-34, men 18-34 (tie) and women 18-34.  

With its second consecutive week-to-week gain, “Parenthood” delivered its highest 18-49 rating since October 5.  In total viewers, “Parenthood” has now been up week to week for three consecutive telecasts and is also at its top result since October 5. 

These “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the current week.  In L+7 averages for the season’s first five weeks, “Parenthood” is the #1 primetime series on ABC, CBS, NBC, Fox or CW in terms of percentage increase from L+SD to L+7 (+42% in adults 18-49, to a 2.97 rating from a 2.09).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  

(source: NBC)