NBC Local Brings Weather Personalization To Station Apps

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BURBANK, CALIF.  — NBCUniversal Local, the owned stations arm housing the NBC and Telemundo stations under Comcast ownership, has brought to market new weather products within each station’s dedicated mobile app.


The enhancements include customization tools, a streamlined layout and design intended to bring users faster and easier access to local weather data, information and forecasts personalized to user needs and preferences.

The English- and Spanish-language weather sections are available now across all 35 NBC- and Telemundo-owned stations’ apps for iOS and Android devices.

The NBC- and Telemundo-owned stations’ apps can be downloaded in the Apple App Store and Google Play Store.

“Serving our communities with the most extensive and accurate weather coverage, in English and Spanish, is our mission, so we’re proud to unveil this new experience that serves all users how they want, and when they want, to keep them informed and safe,” said Lora Dennis, EVP of Multiplatform for NBCU Local. “This redesign was an extensive effort that relied on significant research and data, the expertise of our meteorologists and weather experts around the nation, and most importantly, our users, who provided considerable feedback.”

The new version of the weather product will be automatically installed for users who have automatic updates enabled. Users without automatic updates will need to manually update their app to access the new features.

 

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