NBC is up 15% vs. last year for the week

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NBCFor week 12, NBC is up versus the same week last year by 15% in 18-49


(2.3 vs. 2.0) and by 17% in total viewers (7.3 million vs. 6.2

million).

Season to date, NBC is up 24% in 18-49, having moved from #4 at this

point last year to #1 this year, and up 20% in total viewers.  .

NBC’s 3.1 season average is its highest rating at this point in the

season in five years (since 2007).

For the Week:

*           “Sunday Night Football” was the #1 primetime show of the week on

ABC, CBS, NBC and Fox in adults 18-49 and total viewers, adults 18-34,

adults 25-54, all key adult-male demos, women 18-34 and teens.

*           NBC was up versus the same week last year in very key ratings

category.

Here are “live plus same day” weekly averages for Week 12…

Week 12 Adults 18-49 vs. Same Week Last Year Net…Week 2011… Week

2012…Diff NBC…2.0…2.3…Up 15% CBS…2.8…3.1…Up 11%

ABC…1.3…1.5…Up 15% Fox…1.9…1.6…Down 16%

Week 12 Total Viewers vs. Same Week Last Year Net…Week 2011… Week

2012…Diff

NBC…6.211 million …7.263 million…Up 17%

CBS…11.377 million…11.903 million…Up 5%

ABC…4.993 million …5.127 million…Up 3%

Fox…5.597 million …4.358 million…Up 22%

In 18-49 so far this season, NBC’s schedule includes:

*           The #1 primetime series on the broadcast networks, Sunday Night

Football.

*           3 of primetime’s top 5 programs on the broadcast nets (#1 “SNF,”

#4 “The Voice” and #5 “Revolution”).

*           The #1 unscripted series, The Voice.

*           The #1 drama on the broadcast nets, #1 new series and #5 series

overall, Revolution.

*           The #1 new comedy, Go On.

*           The #1 Friday series, Grimm.

Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top seven new shows of the fall

in 18-49:

1. Revolution, 5.0

2. Elementary, 3.3

3. Go On, 3.2

4. Nashville, 3.1

5. New Normal, 2.6

6T. Chicago Fire, 2.4

6T. 666 Park Ave., 2.4

In addition to being up for the season by 24 percent in 18-49 (3.1 vs.

2.5), NBC is up 20 percent in total viewers (8.8 million vs. 7.4

million) and up by double-digit percentages in all other key

categories.  NBC is the only network among ABC, CBS, NBC and Fox

that’s up versus year-ago averages in 18-49, total viewers or any

other key measure.

Here are “most current” season averages thru 12 weeks…

Season to Date Adults 18-49 vs. Last Year Net…Season to Date 2011…

Season to Date 2012…Diff NBC…2.5…3.1…Up 24%

CBS…3.3…2.9…Down 12% ABC…2.6…2.5…Down 4%

Fox…3.3…2.4…Down 27%

Season to Date Total Viewers vs. Last Year Net…Season to Date

2011… Season to Date 2012…Diff

NBC…7.369 million …8.825 million…Up 20%

CBS…12.575 million…11.827 million…Down 6%

ABC…9.246 million …8.739 million…Down 5%

Fox…9.059 million …6.737 million…Down 26%