NBC having tough love Monday 's w/ 'Chuck' 'The Event'


At 8 p.m. ET, “Chuck” (1.9 rating, 5 share in adults 18-49, 5.3 million viewers overall) retained its full 18-49 rating of the prior two weeks.  “Chuck” improved by 5 percent on its 18-49 average for the May sweep earlier this year (1.9 vs. 1.8).
At 9 p.m. ET, “The Event” (2.2/5 in 18-49, 6.4 million viewers overall) matched its 18-49 rating of the prior week.  “The Event” built on its lead-in by 16 percent in 18-49 rating and 21 percent in total viewers.  “The Event” delivered a 22 percent increase versus NBC’s 1.8 18-49 rating for the same night last year in this time period and a 29 percent increase on last season’s 1.7 average in the slot (non-sports “live plus same day”).  In total viewers, “The Event” is up 23 percent or 1.2 million persons versus NBC’s 5.178 million average in the slot last season.

Through the first two weeks of the season, “The Event” has added an average 30 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure, the biggest percentage increase for any new series on ABC, CBS, NBC, Fox or CW.  In total viewers, “The Event” has added an average 24 percent or more than 2.4 million persons in going from “live plus same day” to “live plus seven day.”

At 10 p.m. ET, “Chase” (1.6/4 in adults 18-49, 5.2 million viewers overall) is up week to week by 7 percent in 18-49 rating (1.6 vs. 1.5) and up 5 percent in total viewers (5.189 million vs. 4.922 million).  “Chase” is also up 7 percent versus NBC’s 1.5 average in the time slot during the traditional 2009-10 season (non-sports “live plus same day”).  From its first half-hour to its second, last night’s “Chase” maintained its 18-49 rating while competing dramas on ABC and CBS were declining from half-hour to half-hour (pending updates).

(source; NBC)