NEW YORK — It’s a win for both NBC and ABC when it comes to customer rankings based on engagement and loyalty, as determined for the 28th consecutive year by Brand Keys. At the same time, FOX News Channel dominates among those who consume MVPD-distributed offerings.
The results of the 28th Annual Brand Keys Customer Loyalty Engagement Index (CLEI) are also notable as they reveal a pivotal shift in the brand landscape. Consumer expectations jumped 32% year-over-year, marking the largest single-year increase since the survey’s 1998 inception.
“This surge in expectations has transformed the competitive terrain, with 40% of product and service categories identifying new No. 1 brands in their ability to meet evolving consumer demands,” Brand Keys notes.
The CLEI measures how effectively brands create loyalty, a key predictor of consumer behavior, sales, market share, and profitability.
Among 2026’s top-ranked broadcast and entertainment category brands arer:
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Evening News (Cable): FOX
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Evening News (Network): ABC
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Major League Sports: NFL
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Morning News (Cable): Fox and Friends
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Morning News (Network): Today
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Streaming Video: Amazon / Netflix (tie)
“This year marks an historic moment,” said Brand Keys President Robert Passikoff. “Expectations are rising faster than brands are improving. Consumers want more from brands across every touchpoint, and they reward brands that deliver. Long-time loyalty leaders are being challenged by brands that better anticipate and deliver what matters most to consumers.”
A complete list of the 2026 CLEI Brand Loyalty Award winners can be found at https://brandkeys.com/
