In December 2023, a “leadership restructuring” impacting the company’s organizational operations began at iHeartMedia.
Now, Streamline Publishing has learned that a significant shift in the company’s advertising sales departments is underway.
According to company memo given to Radio Ink, iHeart leadership has developed plans to capitalize on digital and data-driven assets. This sees the appointment of Jenna Craig as President of National Media. Craig will oversee the integration of the National Networks Group, led by President Alan Korowitz, including Premiere Networks and Total Traffic & Weather Network, as well as the Agency Partnerships team, with EVP Scott Liss and SVPs Ethan Turner, Alex Kiernan, John Chianese and Rhonda Bitterman now reporting to her.
At the same time, Carter Brokaw will take the role of Chief National and Digital Revenue Officer, with Craig reporting directly to him. Operations within National Sales will see Mary Pultorak reporting to Ann Marie Licata, the EVP of Sales Operations.
The National Verticals Group, under the leadership of President Adrienne Pabst and EVP John Karpinski, will transform into the “Strategic Partners Group.” This entity will remain focused on industry and marketing verticals while managing and cultivating strategic national client relationships.
The MMS organization, led by Josh Becker, will now report to Karpinski.
What does this mean for President of National Sales Jeff Howard? He is transitioning into a consulting role, Radio Ink confirmed.
