The NAB is continuing its push for the Federal Communications Commission to formally open a rulemaking that would allow broadcast stations to adopt software-based Emergency Alert System technology, replacing the longstanding requirement for physical hardware devices.
The group’s proposal, backed by a wide swath of the broadcast and cable industry, argues it’s time to retire the “one-box-fits-all” mandate and bring EAS into the 21st century. But one key vendor isn’t ready to let go of the box just yet.
