As the American Dream flickered into existence, light was essential to one of our nation’s first “Breaking News” stories — the “Midnight Ride of Paul Revere.” Two lanterns illuminated the steeple of the Old North Church — a warning to all of Boston on the eve of revolution. Had those lights gone out, it could have changed the course of history and democracy.
Today, it’s just as important to keep the lights on in newsrooms across America as threats come from many more directions than by sea, as Newhouse has just announced the closure of the Jersey Journal newspaper, along with the end of print editions for the Newark Star-Ledger, Trenton Times and three other area newspapers.
Behind every headline, there’s a delicate dance between advertisers, broadcasters, and the message itself. Who keeps the lights on in democracy? A Forecast 2025 session featuring NAB President/CEO Curtis LeGeyt and Ad Fontes Media’s Lou Paskalis is poised to bring in-person attendees a discussion one can’t miss.
We don’t mean to scare you, but the ghosts, goblins, and monsters are preparing to come out tomorrow. When that happens, it’s going to frighten away the Early Bird carrying all of those discounts to Forecast 2025. Wipe away the fear now by locking in your seat now before registration rises to its full price on Friday!
LeGeyt, the broadcast industry’s standard-bearer on Capitol Hill, brings a crucial perspective on what broadcasters need from advertisers to ensure that news remains a cornerstone of democracy, as threats come from Big Tech, partisan politics, and foreign governments that would seek to harm us.
Paskalis, whose impassioned call last year to support journalism still echoes across the industry, returns with fresh insights into how advertisers can be democracy’s quiet champions. For advertisers, it’s about more than just brand exposure — it’s a responsibility to preserve the integrity of local journalism, the lifeblood of informed communities.
This Forecast session will be one not soon forgotten, examining the pivotal role of advertising support for news organizations and why the stakes have never been higher.
About Forecast
Celebrating 22 years, Forecast is an annual industry financial conference at the Harvard Club in New York City. The only conference of its kind, the event gathers owners, CFOs, group executives, managers, and Wall Street analysts to discuss conditions and predictions for the coming year.
The conference is followed by the Broadcast Leadership Reception, considered one of broadcasting’s top networking events and honoring Radio Ink’s “40 Most Powerful People in Radio” and Radio + Television Business Report’s “Top Broadcast Television Leaders.” Registration for Forecast includes admission to the reception.
For more information about the conference, visit Forecast 2025.
Register NOW for the early bird discount!
