The parent company of multicultural digital content platforms Nuestro Stories, Minivela, and Nuestro Studios and a programmatic advertising technology services business has formed a strategic alliance with the Spanish-language audio network founded by CEO José Villafañe.
This results in Brilla Media Chief Revenue Officer Alex Hernández taking a new role as EVP of Enterprise Sales and Brand Partnerships at Nueva Network.
“This partnership creates a comprehensive media ecosystem, combining Nueva’s multi-platform audio reach with Brilla’s digital storytelling platforms,” Nueva Network said on Tuesday.
Hernández will report to Jose Mateo, Nueva Network’s President of Network Sales, and will be based in a new Miami office being opened to better serve agencies and brands in the Southeast. “I am excited to join the Nuestro Stories team to help take our platform to new levels and bring our brand partners closer to Hispanic consumers through culture and storytelling,” he said on LinkedIn, where he shared the announcement. “Amárrate que it’s going to be a fun ride. I look forward to sharing more about all the great stuff we are working on.”
Before joining Brilla Media in May 2023, Hernández served as VP of Multicultural Brand Strategy and Brand Lab at iHeartMedia, holding the role for two years. Before that, he was VP of Media Strategy at Rock Orange, based in South Florida. From September 2010 through February 2018, he was associated with NBCUniversal Media and NBCUniversal Hispanic Group, rising to VP of Integrated Marketing and Partnerships for Bravo, E!, Oxygen and Universal Kids after serving as a client solutions director for Spanish-language media properties within the Comcast family.
“Our alliance with Brilla represents the perfect marriage of audio’s trusted voices with digital innovation,” said Villafañe. “We are creating turnkey solutions that honor Latino storytelling traditions while embracing the future of media consumption. With Alex’s appointment, Nueva becomes the largest independently owned sales and marketing organization, allowing us to expand our representation of other audio groups, digital platforms, and content creators.”
Angela Sustaita-Ruiz, Chairwoman of Brilla Media Ventures, commented, “Today’s announcement is just the beginning of a wide-ranging partnership. Together with Nueva, we will deliver bigger distribution, deeper client service, and new innovations that will redefine how brands connect with U.S. Hispanic audiences.”
Nueva Network delivers content to some 556 stations in 112 markets, with 97% coverage of the U.S. Hispanic Market.
