MRC approves PPM in eight new markets


ArbitronArbitron announced that the Media Rating Council (MRC) has accredited the radio AQH monthly ratings data produced by the Portable People Meter ratings service in eight additional markets: Cleveland, Dallas-Ft. Worth, Denver-Boulder, Detroit, Miami-Ft. Lauderdale-Hollywood, Pittsburgh, Portland OR, and Nassau/Suffolk (Long Island).  26 of Arbitron’s 48 PPM markets are now accredited by the MRC.

The MRC has also voted to continue accreditation in 18 markets–Atlanta, Baltimore, Charlotte-Gastonia-Rock Hill, Chicago, Cincinnati, Houston, Kansas City, Los Angeles, Milwaukee-Racine, Minneapolis-St. Paul, Philadelphia, Phoenix, Riverside-San Bernardino, San Antonio, San Diego, San Francisco, St. Louis, and Tampa-St. Petersburg-Clearwater.

In total, 26 markets now display the MRC double checkmark logo for the radio average-quarter-hour monthly ratings data produced by the Portable People Meter radio ratings service.

The MRC voted to not grant accreditation at this time in the remaining 22 PPM markets, and therefore PPM data in those markets continue to be unaccredited.

“We congratulate Arbitron for the continued improvements of its quality metrics and on earning accreditation in eight additional markets,” said George Ivie, Executive Director, Media Rating Council. “Arbitron has clearly made progress in meeting MRC requirements, particularly in most of the larger PPM markets. We look forward to future audits and continued progress.”