It’s a television station licensed to Gulfport, Miss., serving the Mississippi Gulf Coast as an affiliate of Fox, MyNetworkTV, NBC and The CW Plus, thanks to its digital multicasts available to viewers on Channel 25.
The property, owned by Morris Multimedia, has just installed an automation package it says has simplified its operations, with the key result being a minimized workload for staff.
Benefiting from its acquisition of NVerzion‘s full automation system, along with NFinity playout servers and full automation layer, is WXXV-25, in the Biloxi market.
The package includes a hybrid and mixture of professional software tools including EMC-NT, NGest, NTime, NFinityView and NControl, devoted primarily to playlist execution within Morris Multimedia’s multi-program station operation. The facility uses a router core
for automated baseband switching, controlled by the NControl playlists. NVerzion’s Automation communicates with the station’s traffic system across multiple program channels to play and switch local and network content.
WXXV also uses NVerzion’s NGest to generate and insert short studio segments as
promo content for news cut-ins.
As NVerzion explains, seamless traffic system import was a much-needed addition to the process and a key factor in the equipment acquisition by Morris. The traffic system’s log imports are now accomplished without additional effort, and with NVerzion’s conversion routines, log implementation is now completely automated and accessed on a routine basis, NVerzion says. “The converted schedules are available to operators who may need to view and manage the content at a more convenient time of day than previously allowed.”
The NVerzion system also allows automatic time re-calculation, as all calculations were manual in nature prior to the installation. Should scheduling sequences are short on
time, or over, a timely answer can be provided.
Three other Morris stations are now poised to make similar upgrades.
