Privately held Madison, Wisc.-headquartered Morgan Murphy Media has created a Marketing and Creative Services team, as part of a company-wide initiative designed to streamline and strengthen marketing efforts across all its platforms.
Leading it as Team VP is the General Manager of flagship WISC-TV in Wisconsin’s state capital.
Serving as VP of MMM’s Marketing and Creative Services Team is Scot Chastain.
And reporting to Chastain in twin leadership roles are two Directors: Chris Hussey and Ross Lytle.
Hussey serves as Marketing and Creative Services Director at MMM’s WKBT-TV in La Crosse, Wisc.; Lytle serves as Creative Services Director at WISC-TV.
“The new unit represents a significant step forward for Morgan Murphy Media, marking the first time the company has established a dedicated marketing organization to unify branding efforts across all markets while delivering tailored local marketing solutions,” the family run company led by President/CEO Brian Burns shared.
Burns added, “With Scot’s expertise, he’s the perfect person to lead this initiative. His extensive experience and passion for marketing will be instrumental in shaping a group that drives innovation and meaningful results for the entire company. Alongside Chris and Ross, we have a strong leadership team ready to guide this transformation.”
Chastain added, “I am honored to take on this role, building on my experience at Morgan Murphy Media and throughout my career. With Chris and Ross joining me as directors, we are ready to create a collaborative and data-driven marketing organization that serves our local brands, advertisers, and audiences with excellence.”
Chastain will continue his role as GM of WISC-TV.
